OB SHEET MASK [2019]

| packaging + branding | Targeted as an everyday sheet mask for young working professionals with sensitive skin, I chose to use muted pinks to appeal to the mainly female customer base, as well as represent the tinges of pink those with sensitive skin usually experience. To add some playfulness to the packaging, I added enlarged rotating logos in a lighter shade. These logos were embossed and glossed to provide some tactile contrast to the silky smooth soft touch lamination on the rest of the box. 

| printing | Printed on paperboard with soft touch lamination and embossed spot UV on the logo pattern.